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That's because Adobe has decided the 5.5 upgrade will not be a free upgrade for existing CS 5 users. As always, customers have been consulted closely on pricing decisions and have indicated an eagerness to upgrade at the proposed prices, given the increased efficiency and reach they'll achieve using CS5.5. Adobe has worked closely with many customers in developing our plans around CS5.5, and our customers have noted that the innovations in CS5.5 will help them far more efficiently create and deliver content and applications across many devices, saving them significant money on rework and deploying multiple teams. This release is more fully optimized to meet the needs of those creating across devices and working with video, enabling you to work more competitively in a fast-changing industry. Q: If I own Creative Suite 5 already then why do I have to pay more to get CS5.5? A: Adobe Creative Suite 5.5 includes the latest technology innovations from Adobe including Acrobat X. Sure, I can read Adobe's FAQ in which it attempts to argue customers are just burning with a desire to hand their cash over for the new upgrade. I can't see Adobe giving Apple 3 0 percent of its subscription income.Īdobe is also open to criticism for its move to charge for the CS 5.5 upgrade. I also anticipate the introduction of subscriptions will be accompanied by an intensification in anti-piracy activity, now Adobe can say it offers this convenience.
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Say you happen to run a pro graphics shop and you're attempting to meet a major deadline.You'll be able to hire in licensed versions of Adobe's software for use by your short-term freelance/agency hires if you need to bring new staff in to help meet the commitment. These models mean that for a fee a user can access and use CS5.5 applications or the whole suite for a limited time for short-term projects. Along with a more regular paid upgrade cycle the company is moving into software rental and subscription. I don't think Adobe will swiftly embrace the App Store. Perhaps Quark might steal a march against Adobe by offering its extremely powerful software via Apple's store - such a move would expose XPress to many new customers, including those who need a DTP package right there, right then.
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This means there's an opportunity for developers to introduce products via the Mac App Store, products designed to appeal to niche sections of Adobe's existing creative markets. 'Doe' can't be the only traditional graphic designer who feels such dissent. He also feels resentment at his perception that user interface changes mean traditional publishing features are sometimes harder to find. I don't need or use online publishing features - why can't these be offered as modular add-ons from within the applications?" he said. " What annoys me is that software developers are so determined to add extra features into every release in order to give their marketing department something to sell that they lose sight of the main features their users need. A twenty-year industry veteran, 'John Doe', designs websites, magazines, brochures, point of sales material and more.
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Photoshop provides a myriad of tools, but not every user needs all these tools.ĭiscussing CS 5 this morning, one professional graphic designer of my acquaintance expressed annoyance at Adobe's treatment of its core customers. This is a huge success because it delivers enough image editing features for many.